A guide to microenterprises
For many young people with disability, finding meaningful, flexible work can be a challenge. Traditional employment
pathways don’t always fit well – whether because of access barriers, rigid schedules, or roles that focus too much on what a person can’t do, rather than what they can. That’s where microenterprises come in.
A microenterprise – sometimes called a micro business – is a small low-cost business that’s typically run by one person. It’s a way to turn someone’s strengths, interests and passions into real, paid work. And because it’s self-directed, it can offer far more control over what kind of work is done, when, where, and how often.
A recent Australian study showed that microbusiness owners with disability had very positive outcomes. They included:
• a sense of purpose
• looking forward to the future
• contributing to the community • increased self-esteem
• better quality of life
• larger social network
• a job with a secure income
• creating employment for others.
There are many examples of different kinds of microenterprises, some ideas include
• art and craft: handmade jewellery, custom art commissions, greeting cards
• gardening
• personalised gifts: customised clothing or mugs, name plates or labels, engraving items
• virtual assistant services: social media management, data entry, online research
• home-based retail: reselling vintage or thrifted items, curated gift-boxes, homemade soaps or candles
• food-based businesses: baked goods or snacks, meal prep services, grazing boxes
There are a number of resources online to help you learn more about microenterprises – for example, take a look at Good Company Disability Supports who have a useful free handbook to download at – goodcompanyds.com.au/what-we-do/micro-enterprise
Note that, while a microenterprise can be a great idea, there are extra responsibilities if you run your own business that don’t exist for an employee. People often have help from family, friends and the community to run their business. The NDIS can also support you to set up and run your microenterprise using funding in your plan.
This could include support for you to:
• think about your interests, skills and qualities
• explore business ideas
• develop business skills
• set up and run your business.
Skills could be about creating a product or service, or running the microenterprise. For example, marketing, social media, customer relations and other business skills. NDIS support can also cover ongoing help that you might need with your business.
For NDIS participants, getting support to set up a microenterprise works the same way as for support for other kinds of NDIS employment supports. To get NDIS support for a microenterprise, you need to have both long-term and short-term employment goals in your NDIS plan that relate to having a job, having your own business or being self-employed. what you need support to do.
You can find out more about getting ready for work and the supports available within the NDIS in the ‘Let’s talk about work’ booklet on the NDIS website.
Why microenterprises make sense
Harnessing strengths: Traditional employment often focuses on what a person cannot do. Microenterprises flip this perspective, focusing on what a person can do—and excel at.
Flexible structures: A young adult with chronic fatigue might struggle to maintain a rigid 9-to-5 schedule. But in their own business, they can work during peak energy times.
Inclusive success: Microenterprises don’t just benefit the individual—they can also promote community inclusion. Selling handmade jewellery or running a local service often brings people together, fostering understanding and acceptance.
Steps to starting a microenterprise
- Identify interests and strengths: Is your child a budding artist? Do they have a knack for organising? Brainstorm their passions and talents.
- Conduct market research: Explore the demand for their chosen product or service. This might involve visiting local markets, connecting with online communities, or simply asking friends and family for feedback.
- Build a support team: A successful microenterprise often relies on a circle of supporters—family, friends, mentors, or support workers.
- Develop a business plan: This doesn’t need to be overly complex but should outline goals, target customers, pricing, and logistics.
- Start small: Begin on a manageable scale. For example, if selling baked goods, start with a stall at a school event before expanding to local markets.
- Utilise technology: Online platforms like Etsy, social media, or local community groups are powerful tools for reaching wider audiences and building networks.
A microenterprise is not just a way to earn money; it’s an opportunity to grow skills, express individuality, and engage meaningfully with the world. For a young person with a disability, it offers the freedom to work on their own terms while building a fulfilling career. With the right support and resources, it can be an empowering and life-changing venture.
